Here’s some thoughts around push notifications and loyalty programs: If you plan on designing a loyalty program for your business, you could either include your app ( and it’s push notifications) in the strategy, or you could create a loyalty program for your app.
Request feedback about a recently purchased product, or service experience.Use push notifications to get feedback or interaction from users in the form or ratings, reviews and surveys to continually improve the service experience or your products/services. Send a thank you for purchase, or happy birthday message.Entice users back to your app when they have not used it for a while.Maximise the onboarding process, to get users to complete their profile, add details, and so on.Welcome new app users and reinforce the benefits of using the app.In order to accomplish this, here are some ideas on how they can be used: Customer lifecycleīuild a strategy to keep users engaged with the app over the customer lifecycle. Push notifications are used predominantly to make people keep using your app, and to enhance the customer experience. Users are required to opt in to receive push notifications, so be sure to compile a solid strategy (scroll down) as to what users can look forward to, which must be enticing enough to make your users agree to receive these notifications.Įxample of a push notification by Duo Lingo, an application that teaches languages. They look like SMS text messages, but they only reach people who have installed your app, and agreed to get messages from you. Push notifications can accomplish many things which we’ll dig into in a bit.įor example, they can provide the latest sports scores, get the person to take some kind of action like downloading a coupon, or they can notify the user about an event, such as an upcoming sale. They can be sent at any time, like a broadcast message, or scheduled to be sent later, and the user does not have to be using the app at the time to get the message it comes through just as an SMS would come through. 7.2 Step two: focus on the app’s objectiveĪ mobile push notification is a message that pops up on the mobile device that contains the app through which the message is sent.7 Over to you: developing your push notification strategy.6.2 #2 It’s easy for users to take action.6.1 #1 Address the needs of your audience while concurrently addressing the needs of your business.6 Qualities of effective push notifications.3 Types of mobile app push notifications.2.12 In your broader marketing strategy.2 What are push notifications used for?.